Kaufland Tools
Digital Private Label Development: Efficient, transparent, and legally compliant
After registration, you manage the development of joint private labels via two central digital tools:
NEO: Handles efficient workflow and product management from the initial idea to market launch.
EVE (Easy Packaging Data Collection): Serves for the structured and digital collection of sales packaging data (materials, weights, and packaging structures).
The main advantages of this collaboration lie in increased efficiency and quality, as a standardized data exchange simplifies processes and improves data quality. In addition, a reliable database ensures maximum transparency for evaluations and monitoring. At the same time, the highest level of legal certainty is guaranteed, as the collected data ensures correct licensing according to national legislation and seamlessly fulfills all compliance and sustainability requirements.
